Anywhere Outside is a service that inspires kids, youths and families to an active and healthier lifestyle by making it easier for them to explore nature, both close and far away, through outdoor sports.
A DIGITAL LAYER
Anywhere Outside creates a digital layer consisting of fun places for adventures, avatars and challenges. The layer can be accessed with the use of augmented reality out in the field and through maps and social feeds when a user is back home looking for inspiration for the next adventure.
IMPORTANT
TRENDS
Outdoor
Spending time outdoors and having an active lifestyle is an increasing trend all over the world. The outdoor market is the fourth largest economic sector in the US and has a yearly turnaround of 887 billion USD.
Augmented Reality
Augmented reality is a technique that is growing stronger and stronger. It is predicted that 1 billion people world wide will be using augmented reality by 2020.
Gamification
Adding an element of gamification gives the users a boost and incentive to engage with a service more frequently. Together with augmented reality it is possible to create an experience attractive to all ages and for all activities.
Tracking
The fitness and health trend that have roamed the western world have established a will to record activities. AO will benefit from this trend by incentivising user to share the historic and new location information logged and stored in these various apps and services.
TARGET MARKETS
Anywhere Outside is an international service that will have an initial focus on gaining traction within EU, USA and Canada. The number of active outdoor participants in these regions are estimated to 132 271 090.
Sweden
Due to the fact that Anywhere Outside have its roots in Sweden the marketing and communication will differ here compared to other regions.
Here Anywhere Outside will co-operate with some of the great initiatives that are established in society. One of them being the amazing "Generation Pep".
EU, USA & CANADA
The world is the market for Anywhere Outside and the potential in "only" our focus regions are huge.
In order for Anywhere Outside not to be limited by language barriers it will be offered in multiple languages.
Co-operations will be established with strategic partners in our regions to ensure an effective communication.
WANT TO KNOW MORE?
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